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Home > Vendors > Vendor On-site Information - Items DUE by July 1

Vendor On-site Information - Items DUE by July 1

We look forward to hosting you at the Dane County Fair, July 18-21, 2024. Information for 2024 is posted below for your planning purposes. We'll also send emails periodically to remind you of important details and upcoming deadlines. If you have questions, please contact the Fair Office at, or call 608-291-2900.

2024 Information & Forms


    • Proof of $1M liability insurance coverage, in effect and maintained for the duration of the Fair and move-in dates, is required. A copy of your insurance certificate must be on file at the Fair’s business office by July 1, and Dane County Fair is to be listed as "additional insured".
    • ADDL INSD column marked with Y in the Commercial General Liability row.
    • Description of Operations – The Dane County Fair (July 18-21, 2024, and move-in dates of July 16-17, 2024) at Alliant Energy Center is listed as Additional Insured with respects to the general liability policy above.
    • Certificate Holder:
Dane County Fair
PO Box 287
Oregon, WI 53575

  • Order Booth Items (electric, water, tables, chairs, etc.) through Alliant Energy Center - 20% discount by July 4, 2024. Vendors are welcome to bring their own tables and chairs, but must order electric, water, etc. through Alliant Energy Center. Generators are not permitted. For any questions about the services, contact Alliant Energy Center at 608-267-3950 or email at

  • Fire Code Regulations at Alliant Energy Center - If you use a tent that is 401 square feet or more at your vendor booth space, this form needs to be completed and sent to the Madison Fire Department by July 1, 2024. Keep this permit in the tent and have it easily accessible. All tents that are 401 square feet or more and all food vendors must have a fire extinguisher in their tent. Contact MFD with any question - (608) 266-4420.
  • Public Heath - NEW & Updated Transient Retail Food Information (as of 2023) - Contact Public Health if you have any questions at (608) 242-6515 or Vendors will want to be sure to apply online or download the new PDF application to mail in with their fee, as previous versions of the application won’t be accepted and the fees are different . If a vendor is using an off-site kitchen for preparation or dish washing , in addition to the transient license they also need a permanent retail food license for that off-site space, just like a restaurant would have. This license takes a few weeks from application to having an inspection before they can use it, so any vendors that do this will definitely want to plan ahead or change their activities so they can do everything on-site under the transient license.
  • Pepsi Order Information (No price increase for 2024 - initial order due by July 8)
  • Tent Rental

Additional information is below; click the appropriate box to view details.

Alliant Energy Center Service Orders<br>Order by July 4 for a 20% Discount Alliant Energy Center Service Orders
Order by July 4 for a 20% Discount
Vendor Map - Inside (as of 4-4-24) Vendor Map - Inside (as of 4-4-24)
Vendor Map - Outside (as of 3-23-24) Vendor Map - Outside (as of 3-23-24)
Grounds Map Grounds Map
Camping Information Camping Information
Public Health Information - Food Vendors Public Health Information - Food Vendors
Madison Fire Department -<br>Tents & Other Regulations Madison Fire Department -
Tents & Other Regulations
WI Department of Revenue - Sellers Permit WI Department of Revenue - Sellers Permit

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