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Become a Vendor



Applications are OPEN until June 1, 2025!

All new applications are reviewed on a first come, first served basis. Decisions for new vendors will be based on products, menu, type of services, and space requirements. Please include detailed information with your application, including product line, brands, menu, space preference (inside or outside), and total/entire space requirements, including hitch, porch, tent stakes, etc. Photos or diagrams of your exhibit/booth/trailer are required. All interested food vendors must submit photos of their stand. Scroll down to complete the online application below to apply for a spot at the 2025 Dane County Fair. View the Vendor Prospectus (button below) with more information and/or Map links for the layout and booth numbers Inside the Exhibition Hall and Outside.

Applications will be reviewed in the order in which they are received. If approved, a confirmation email with invoice will be sent. A deposit payment is then due soon after to secure the booth space.

VENDOR PROSPECTUS WITH LAYOUT MAPS

SPACE APPLICATION - SCROLL DOWN FOR THE ONLINE FORM (ONLY AVAILABLE ONLINE)


Maps - as of 2/5/25

2025 Inside Booth Space Layout

2025 Outside Booth Space Layout

Rates
Space rates are outlined below on the space application and only include the space. For inside booth space, the fee includes pipe and drape. Electricity, water hookup, and booth materials are available through the Alliant Energy Center of Dane County at an additional cost to the vendor. Vendors may bring their own chairs and tables if needed. Information on how to order items through Alliant Energy Center will be sent with your space assignment by June.

A deposit of 50% of the rental fee is required once the application is approved and an invoice is sent in order to secure your space at the 2025 Dane County Fair. Please wait to send your payment until you hear from the Fair Office. Payments can be made by mailed check to Dane County Fair or via online through an ACH payment link (1% fee); credit cards are not accepted at this time. If you prefer to pay online, select "Pay Online" (on the online renewal form) and you will receive a payment link with your email confirmation. The remaining balance is due on or before June 1, 2025.


Rules and Regulations

Vendor Hours - scroll past the online space application below.

Insurance Proof - due by July 1
Proof of $1M liability insurance coverage, in effect and maintained for the duration of the Fair, is required. A copy of your insurance certificate must be on file at the Fair’s business office by July 1, and Dane County Fair is to be listed as "additional insured."

  • Expiration Date – Must be through July 20, 2025 of the Fair.
  • ADDL INSD column marked with Y in the Commercial General Liability row.
  • Description of Operations – The Dane County Fair (July 17-20, 2025, and move-in dates of July 15-16, 2025) at Alliant Energy Center is listed as Additional Insured with respects to the general liability policy above.
  • Certificate Holder: Dane County Fair, PO Box 287, Oregon, WI 53575


For questions or more information, contact the Fair Office via email (info@danecountyfair.com).



2025 Vendor Application

Required fields in bold.

Space Application

Terms & Conditions

WI Tax Information

Booth Preferences

Select from the Inside/Outside Map links above
Select from the Inside/Outside Map links above
Select from the Inside/Outside Map links above
Upload an image(s) of your booth space, food truck, etc.
 
This description will be displayed on our website
Upload your menu (if applicable)
 

Non-Food Vendors

Food Vendors

Select location of your propane tank outside of trailer/truck/tent when looking at your frontage:
Check all that apply




Do you have an ANSUL System in your trailer/truck?

1. A deposit of 50% of the rental fee is required in order to secure your space at the 2025 Dane County Fair. If the application is approved, a confirmation email with the invoice for the payment required will be sent. Payments can be made by mailed check to Dane County Fair (PO Box 287, Oregon, WI 53575) or via online through an ACH payment link (1% fee) received with the invoice; credit cards are not accepted at this time. If you prefer to pay online, select "Pay Online" (on the online renewal form) and you will receive a payment link with your email confirmation. The remaining balance is due on or before June 1, 2025.

2. The booth fee only includes the space. For booth spaces INSIDE the Exhibition Hall, the fee includes pipe and drape. Electricity, water, tables, chairs, etc. can be ordered and rented through the Alliant Energy Center directly. You may bring your own tables and chairs. Information on how to order items through Alliant Energy Center will be sent with your space assignment by June.

3. Proof of $1M liability insurance coverage, in effect and maintained for the duration of the Fair, is required. A copy of your insurance certificate must be on file at the Fair’s business office by July 1, and Dane County Fair is to be listed as "additional insured." See above for items required to be listed on the COI.

By selecting the box below, I acknowledge that I wish to become a vendor at the 2025 Dane County Fair and agree to be bound by all exhibitor Rules and Regulations as well as points noted above.

*Also, by supplying your email address, you are opting in to receive Dane County Fair information via email in the future. We value your privacy. Your personal information will be kept confidential and will never be sold to third parties. It will only be used for communications related to the Dane County Fair organized by the Dane County Fair Association.

I agree to the terms and conditions
 


2025 Inside Vendor Hours

Move-in: Wednesday (ONLY)
Move-in: Wednesday (ONLY)
July 16, 2025 | 8:00 AM - 8:00 PM
All indoor vendors can access the Exhibition Hall through the Loading Dock A for move-in.
Fair: Thursday - Saturday
Fair: Thursday - Saturday
July 17 - July 19, 2025 | 8:00 AM - 8:00 PM
All indoor vendors are located in the air-conditioned Exhibition Hall.
Fair: Sunday
Fair: Sunday
July 20, 2025 | 8:00 AM - 4:00 PM
All indoor vendors are located in the air-conditioned Exhibition Hall.
Move-out: Sunday
Move-out: Sunday
July 20, 2025 | 4:00 PM - 8:00 PM
All indoor vendors can move-out through Exhibition Hall A Loading Dock.
Move-out: Monday
Move-out: Monday
July 21, 2025 | 8:00 AM - 5:00 PM
All indoor vendors can access the Exhibition Hall through the Loading Dock for move-in. All vendors must be off the grounds by 5pm on Monday.


2025 Outside Vendor Hours

Move-in: Tuesday
Move-in: Tuesday
July 15, 2025 | 8:00 AM - 8:00 PM
Outside vendors can access their booth via Gate B (black gate on Rimrock Road near Clarion Hotel).
Move-in: Wednesday
Move-in: Wednesday
July 16, 2025 | 8:00 AM - 5:00 PM
Outside vendors can access their booth via Gate B (black gate on Rimrock Road near Clarion Hotel).
Vendors must be in their location by 5pm on Wednesday and can continue to setup until 10pm.
Fair: Thursday - Sunday
Fair: Thursday - Sunday
July 17 - July 20, 2025 | 11:00 AM - 11:00 PM
Move-out: Sunday
Move-out: Sunday
July 20, 2025 | 11:00 PM
Outside vendors can depart AEC via Gate B (black gate on Rimrock Road near Clarion Hotel).
Move-out can begin around 10:30pm, but do not remove any trailers/trucks/vehicles from the grounds until 11pm when the public has vacated the premises.
Move-out: Monday
Move-out: Monday
July 21, 2025 | 8:00 AM - 5:00 PM
Outside vendors can depart AEC via Gate B (black gate on Rimrock Road near Clarion Hotel) or Main Gate if no tents are in the way.
All vendors must be off the grounds by 5pm on Monday.

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